Business Model Innovation Challenges
Launch Date: 2008
Expected Wrap-up Date: Spring 2014
Innovation outside of the core business provides fresh growth opportunities; however, success can be difficult to achieve because this type of innovation generally requires creation of a new, or significant modification of an existing business model. The aim of this ROR is to increase success rates for innovation outside of the core business by identifying challenges associated with business model innovation and developing tools to manage these challenges.
Through its work, the Team has identified that major business failures are proportional to hidden assumptions in planning, as opposed to major changes on the product offering.
Proposed project deliverables include:
- Process for determining how far a new business model is from your core
- Method for surfacing and testing both tacit and explicit business model assumptions
- Method for identifying the need for a new business model
- Improved Business Model Canvas (based on Osterwalder) and rationale
- Tools/methodology for populating the Business Model Canvas
- Techniques for selling a new business model to your team
The group is studying and determining solutions to business model innovation challenges by doing paired case studies in (ideally) 10 IRI member companies. Seven case studies in three member organizations have been completed. Members can help by sharing stories of companies initiating business model innovations that did and did not work.