Opportunity Insight to Customer Delight
What's hot in Opportunity Insight to Customer Delight
This ROR group seeks to identify how to increase effectiveness of R&D by delighting customers.
An online survey will be introduced in which IRI member companies are encouraged to complete the survey.
To gain meaningful market insight, it is sometimes necessary to talk to your customer's customer and it is OK to do this. (We even have an example of how to do this keeping everyone happy!)
A couple considerations to help you do this:
• Consider the skills needed to collect market/customer insight that is meaningful to R&D - have technical people participate in the collection process
• "Satisfaction" is often mistaken for "delight". Be sure to properly differentiate these two key concepts
Participants in Opportunity Insight to Customer Delight are:
Kent Crawford, Schneider Electric
Thom Nealssohn, MASCO
Dan Kussman, Boston Scientific
Eric Wallis, Greene & Tweed
Subject Matter Expert:
Pam Henderson, New Edge