IRI e-Innovation News
Industrial Uses of Augmented Reality
Augmented Reality (AR) is the use of technologies and mobile apps to overlay data onto reality in real time in order to understand how things might be different. A good example is watching a sports game on TV and seeing how the announcers overlay digital markup on the field to explain what is, or could be, happening. This Friday, March 7, at noon, EPRI's Technical Executive John Simmins will be exploring the industrial applications of such AR technologies in a Brown Bag webinar.
While AR technologies are getting much press by Google Glass users and various mobile apps that let consumers visualize content on products, AR is also making significant inroads in the workplace. The challenge, according to Simmins, is getting an AR developer who understands how to successfully incorporate AR into the daily workflow of a typical worker, moving it beyond an interesting visualization technology. The demand for AR developers is growing rapidly, but many applications for such technology at present are superficial.
In a recent article in the Wall Street Journal, Tuong Nguyen, a principal at tech research firm Gartner, criticized some uses of AR in brand marketing campaigns, saying, "If the content [of an AR app] isn't bringing additional value, then consumers [aren't] going to use it twice." But, he continued, "If something makes someone's job easier, the adoption will be quick." The article noted this exception by explaining how applications of AR among technical professionals can be very useful by helping them visualize how a piece of machinery needs to be repaired in real time while on site.
Such industrial uses of AR technology has gained momentum as a subject of study at IRI and will be featured in an
exploration-phase ROR session (Augmented Reality: Establishing Interoperability Standards) at our Annual Meeting in Boston. Join us for this Friday's webinar to learn more about industrial uses of AR technologies and applications then come participate in our AR ROR working group in May.
Read more of the March newsletter....