IRI e-Innovation News
Value in Understanding Idea to Market Processes
Anne Goldsmith, CMQ/OE
Dir., R&D and Gov't Affairs
Calumet Specialty Products
When she was only 17, Anne Goldsmith received an opportunity to intern at a Fortune 500 plastics lab in Indianapolis, IN, that taught her the value of effective research. Key to her professional growth, starting from that early age, has been learning the entire idea to market process, something she says is rarely taught these days.
"I developed lab to production processes," she said, "as well as worked with marketing to develop production to market collateral... I took that experience with me to an entirely different field (specialty hydrocarbons) with little structure and built a product support network for the growing business."
Anne is the Director of R&D and Government Affairs at Calumet Specialty Products Partners, LP; a company she has been with for over 20 years. She has worked to build a grassroots product support/development function at Calumet and sees her biggest professional challenge as prioritizing product development and product line potential during periods of explosive growth. Anne says one of her greatest accomplishments is becoming an open-minded and flexible researcher.
"Many R&D/Research contacts in our supply chain talk about it [being flexible] but, when pressed, struggle with actuating it. Many times they are stifled by their organizations."
Anne's advice to young professionals: "While it is important to understand the products you are an expert in, it is equally important to understand the company and the market strategy for your products... learn them. Always think twice before saying no; after all, it's the researcher whose job it is to figure it out."
Read more of the July newsletter....