Panel Discussion: Extreme Customer Intimacy
Jason Brantley, Director, Enterprise Advanced Marketing, Deere & Company
Joe Weinman, Author, Cloudonomics
Brad Power, Partner, FCB Partners
K. Ananth Krishnan, Vice President & CTO, TATA Consultancy Services
Harold Hambrose, Founder & CEO, Electronic Ink
The confluence of social media, big data and analytics offers new avenues to deep customer insights. Explore how to exploit these advances to see the unseen and to create advantaged products. Panelists also examine key characteristics and the new skills R&D needs in an ever increasingly data-driven and knowledge-driven world.