The Virtual Experimentation and Simulation project is part of IRI’s strategic research platform on Digitalization and its Implications for R&D Management. They are working to answer the following research questions:
- What principles should an R&D organization use to determine when to leverage VE&S, especially from a confidence and value perspective?
- What are the best practices and pitfalls in leveraging VE&S for companies?
- What new business capability and/or opportunity could be created in the next 5-10 years when VE&S is combined with other technological advancement?
At the Annual Meeting, the team will be soliciting responses to their survey that addresses the first question and also asking for feedback on tackling the third question.
Team members: Chris Koh, Pepsico; AJ Rao, USG; Steve Moskowitz, Entegris; Anita Fris Sommer, Lego (SME)