Brown Bag - Selling Innovation to the C-Suite

Author Marc H. MyerMatthews Distinguished University Professor and Robert Shillman professor of Entrepreneurship, NortheasternUniversity,moderates discussion on “Selling Innovation to the C-Suite,” published in the July-August 2010 issue of Research-Technology Management.

See how practices from design firms can arm R&D managers with internal marketing skills to bring innovation to the C-suite.