Maximizing the return on your R&D spending hinges entirely on your organization’s ability to consistently pick the right development projects, technologies, and platforms to invest in. This is no easy task. New Product Portfolio Management is fast becoming the most effective way to simplify this complex process –especially when coupled with a clearly defined Product Innovation Strategy. These strategic portfolio management methodologies enable businesses to drive more value and productivity into their portfolios of product innovation projects.
In this webinar, Dr. Robert G. Cooper will present:
- Ways that you can double your portfolio’s value simply by using productivity metrics when selecting projects and by reallocating resources to fewer, but better, projects
- How to link your new product portfolio to your company’s strategy so it produces meaningful competitive advantage
- How to ensure scarce resources are consistently invested in the best development projects
- How to pick the winners!
This webinar is brought to you by Planisware, an IRI 2017 Industry Partner.