Keep Cool and Carry On: Innovation Contests and Hershey

Innovation contests, and their bigger counterparts, grand challenges, have become increasingly popular over the past few years. This is because they offer a way to find solutions from a global community while simultaneously positioning the sponsor as a player in the field and reinforcing the sponsor’s brand.

http://iriwebblog.org/2016/01/13/innovation-contests-and-hershey/