Adding Sustainability to the NPD Toolbox
ROR Stage: planning
This project aims to overcome the gap between a high level view on the importance of sustainability to a “how to do it” approach to integrating sustainability into the NPD process. The team will initially segment companies by their business nature (low margin, value added, chemical, petroleum, etc.), then use the literature to help identify examples of success and failure and why.
This will be followed by select interviews with companies in different business cases and in different phases of the sustainability model to identify what worked, what didn’t, and ultimately to propose tools for best practices and check lists to help companies successfully integrate sustainability into their NPD processes.
Team: Sue Burek, Newell Rubbermaid; Rich Chapas, Chapas & Associates; Larry Schwartz, IP Business-Tech Solutions (SME)