Member Summit 2017 - IRI and RTI Trends Initiative

As IRI and RTI launch their new trends initiative, SPRING, Ted Farrington reviews IRI's recent work on trends and the key findings from those studies.

Jeff Cope and Tom Culver of RTI outline the launch of this exciting new program. RTI highlights the ROI of tracking macro trends and the ways that SPRING will help make it easier for IRI members.

https://www.pathlms.com/iri-learningcenter/events/960/video_presentation...