Five years ago, IRI celebrated its 75th anniversary by looking back over our accomplishments and envisioning what the next 75 years will bring. Through the decades, our organization has kept pace with the continuously evolving needs of members.
Over the past eighteen months, IRI carefully reviewed our value proposition and the core customers we serve, diving into an extensive period of our own research and development to pivot IRI and introduce a new value proposition with modern offerings.
With this transformation, we remain the professional home for global innovation leaders to unite, learn together, and pioneer new ways to move the field forward. To better define the unique collaborative experiences we foster and align with how our members achieve growth, we are repositioning in the market with a new brand name and tagline:
Innovation Research Interchange
Accelerating Value Creation