Business model design is critical for a startup. A successful design must be developed and tested with limited resources and under conditions of great uncertainty related to both internal and external factors. At the same time, this lack of definition is an excellent opportunity for business model innovation. In this paper, we present the Innovation Pivot Framework, a practical tool aimed at assisting entrepreneurs in identifying alternative uses of their innovation and deciding which applications and target markets they should pursue first.
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Volume 59, Issue 5, September-October 2016