RTM - The Medium is the Message: Jim Euchner

When Marshall McLuhan wrote, “The medium is the message,” he meant to emphasize the implications of any new technology (or medium) beyond the specific context of its use (or content of its message). The import of any medium inevitably goes beyond its contents to its effects on the work in which it is embedded...

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Volume 59, Issue 5, September-October 2016

From the Editor