Goal: To identify the specific best practices that IRI firms use to identify whitespace opportunities and actions successful firms take to overcome barriers to commercializing these opportunities. Likely barriers include lack of: relevant IP, appropriate business model, effective supply chain, subject matter experts and senior management confidence in their ability to make a decision in a new area. In some cases, a firm’s greatest asset when operating inside the core is actually an impediment to success outside the core. The Growth Outside the Core research group will present their findings at future IRI meetings.
Expected completion: mid-2018
Particiants: Sridhar Ranganathan (Kimberly-Clark), Ted Farrington (Kalypso), Gene Slowinski (Rutgers University)
If you would like to learn more and potentially join the team, please contact Lee Green.