OVERVIEW: This case study highlights the practical steps a 115-year-old companyâs R&D organization executed to change its cultureâa change that was critical in order for the R&D group to improve both speed of decision making and alignment with its business units with regard to project selection and prioritization. The scope of the cultural changes extended beyond traditional product design and development. The case study describes the communication methods the R&D organization used to change othersâ perceptions of it from a corporate overhead that delivered little value to a resource necessary for the profitable growth of the enterprise. View full article or download PDF http://www.tandfonline.com/doi/abs/10.5437/08956308X5803316 Volume 58, May-June 2015 Feature Article http://www.iriweb.org/TPS_script_URTM_707898.php
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