Research - Sustainability Driven Innovation

2013 - 2015

Deliverables

Report-Out 2014 Member Summit

Description

This ROR sought to explore how sustainability can be used as a source of innovation success and business growth by IRI members:

  • Carving out new product spaces
  • Creating new superior products or processes
  • Successfully entering --- even creating --- new markets

The ROR group sought to determine specific actions that IRI member firms can take to improve effectiveness in leveraging sustainability for innovation success; it also looked to identify typical barriers and how to overcome them. Many companies are grappling with the challenge of how to address sustainability; this aids organizations in identifying how to make sustainability a real and valuable contributor to business success.

Participants

Co-Chairs      

Sam Kogan, Gen3 Partners 
Tawnya Rabuck, Armstrong World Industries, Inc.
Sue Burek, Newell Rubbermaid (Mentor)
Beth Sauerhaft, PepsiCo

Subject Matter Experts

Larry Schwartz, Intellectual Assets
Phil Metz, SingingDog