Research Archive – Sustainability Driven Innovation
- Resource Type
- Presentation
- Publish Date
- 10/13/2014
- Authors
- Sam Kogan, Sue Burek, Beth Sauerhaft, Tawyna Rabuck, Larry Schwartz
- Topics
- Sustainability and ESG, New Product Development
- Associated Event
- 2014 Member Summit
2013 – 2015
Deliverables
The Path to Sustainability-Driven Innovation (RTM article)
Description
This ROR sought to explore how sustainability can be used as a source of innovation success and business growth by IRI members:
- Carving out new product spaces
- Creating new superior products or processes
- Successfully entering — even creating — new markets
The ROR group sought to determine specific actions that IRI member firms can take to improve effectiveness in leveraging sustainability for innovation success; it also looked to identify typical barriers and how to overcome them. Many companies are grappling with the challenge of how to address sustainability; this aids organizations in identifying how to make sustainability a real and valuable contributor to business success.
Participants
Co-Chairs
Sam Kogan, Gen3 Partners
Tawnya Rabuck, Armstrong World Industries, Inc.
Sue Burek, Newell Rubbermaid (Mentor)
Beth Sauerhaft, PepsiCo
Subject Matter Experts
Larry Schwartz, Intellectual Assets
Phil Metz, SingingDog