IRI2038 Futures Study Revisited: Leading Innovation on the Way to 2038

Keynote Session
Wednesday, May 24 8:30am – 9:30am ET



In 2011, IRI launched the IRI2038 Futures Study to focus on one specific question: How might future trends, developments, and events impact the art and science of research and technology management over the next 25 years?. Led by Ted Farrington and Christian Crews, this project examined hundreds of trends, weak signals, and implications to develop four future scenarios and a ‘Top Ten’ of potential future trends and themes – such as the Hollywood Model, Augmented Humans, the Era of Women, Cognitive Computing, and more. Join Christian Crews in revisiting the IRI 2038 Futures Study. What scenarios are still on track? What did the project get wrong? And what does this mean for the future of innovation?

Check out the scenario infographics below and read the original IRI 2038 Future Study Report.

Meet the Speaker

Christian Crews

Christian Crews has over 20 years of experience applying foresight to innovation, research and development, and strategy for large corporations and professional membership organizations. He is the Principal of Wavepoint, a foresight services agency based in Washington DC.  

Selected clients include Clorox, CVS, PepsiCo, Diageo, Crown Equipment, Hershey, Disney and Goodyear.  Christian also led collaborative foresight projects for Innovation Research Interchange, the American Society of Mechanical Engineers, and the Institute of Food Technologists. Prior to his consulting career held foresight, strategy, and growth positions at Toshiba Industrial Corporation, Waitt Institute, Pitney Bowes, and Kalypso, as well as merchandising and management roles at Hechinger Co., a former $2 billion retailer. 

He writes the Futures Praxis column for the journal Research-Technology Management and is a founding member and previous board member of the Association of Professional Futurists. 

Christian holds an MS in Studies of the Future from the University of Houston-Clear Lake and a BA in English from the College of William and Mary.  

Scenario 1: Africa Leapfrogs Developed Markets

Scenario 2: Death of Distance vs. Megacities

Scenario 3: Three Roads to Innovation

Scenario 4: Everything’s in Beta