Innovation ROI Best Practices

Breakout Session

Tuesday, May 23 11:00am – 12:00pm ET



Innovation ROI is difficult to measure for organizations. It is a complex system with many inputs, outputs, stakeholders, and milestones. Without a clear understanding of the overall system’s performance toward a specific aim, it can be difficult to manage, predict and finance your innovation efforts. This IRI PILOT project team is working to determine the best practices for measuring the ROI of innovation. Specifically including WHAT to measure, WHEN to measure and HOW to go about collecting the data in a way that is reliable and systematic.

Learn more on the Innovation ROI Best Practices Project page.

Meet the Speaker

Greg Lemmon is a statistician and web developer with over a decade of successful experience inventing and developing innovations and doing cutting edge market research in the field of innovation. Greg specializes in research and development for systems that enable innovation. In addition to leading research efforts for the Eureka! Ranch and the Innovation Engineering Institute, Greg assists innovation leaders at other companies with design of experiments, data analysis and their innovation systems. Greg has successfully shipped new innovations for improving creativity, marketing, sales forecasting, market research, project management and even blending bourbon. By leveraging data-grounded research, Greg has also successfully stopped thousands of innovation projects that were risky or of low potential value to the organization.