The Stories We Tell: Understanding How Innovators Solicit, Share, and Collect Innovation Stories

Breakout Session
Thursday, June 9, 10:15am – 11:30am CT


This IRI PILOT Research project will be reporting out their findings on innovation storytelling. The goal of their research was to identify the systems that innovation teams use to pitch ideas, share institutional histories of innovation, communicate successes, and learn from failures. They will share:  1) data on the impact and ROI of innovation storytelling; 2) the ways innovation teams share, collect, and circulate stories to support innovation objectives; 3) recommendations for new technologies and processes that could better support storytelling among innovation teams.

Learn more about this IRI PILOT Research project

View latest update – Webinar: Unlocking Storylines for Innovation Success (IRI members only – must be logged in to access)

Speaker

Stephen Taylor, PhD is COO/CIO of Untold Content. He brings a decade of industry R&D experience and another decade of university research and teaching experience to his role at Untold. Before joining Untold, Stephen served as Technical Manager of R&D at a global chemical company, where he helped design a New Product Development StageGate innovation process. With eyes for innovation and awards granted for scientific and technical presentations, Stephen supports companies in leveraging the insights of their experts.