2019 Digital Futures – Day 2 Keynote: Why Digital Strategies Fail
- Resource Type
- Presentation
- Publish Date
- 10/15/2019
- Author
- Anand Swaminathan
- Topics
- Digital Innovation, Leading Innovation Organizations, Managing Innovation and R+D
- Associated Event
- 2019 Digital Futures Conference
Most digital strategies don’t reflect how digital is changing economic fundamentals, industry dynamics, or what it means to compete. There are specific reasons why most digital strategies fail and we will discuss the common pitfalls with most digital strategies and contemplate how to build a truly robust and effective digital strategy that will serve the organization over a sustained period of time.
This presentation was exclusive to attendees of the Conference. For archival purposes, IRI members have free access to this article on the topic from McKinsey.