Annual Meeting 2011 - Start, Act, and End Outside the Box

New Normal: Start, Act, and End Outside the Box

Martin Apple, PhD, President, Council of Scientific Society Presidents 
Scientists see unquestioned answers as unanswered questions. Collaborative models of innovation are increasingly successful and have advantages. Wind and Solar energy potential is 4-5x the global consumption and will inevitably rise to global significance.

How can we identify the changes and strategies needed to address the New Normal? How will we gain an edge from the rapid advances in new knowledge when fields of science and technology converge, or as the sixth wave of innovation--the sustainability + high resource productivity wave, becomes more dominant?