Annual Meeting 2011 - Transforming an enterprise? Start a movement

Transforming an enterprise? Start a movement
Liam Cleaver, Director, IBM
In the age of the social network (the new normal), employees expect to have a say in transformation efforts. Social media offers effective tools to give voice to employees and give rise to a movement. 

From junior associates, to managers and vice presidents, and the CEO, employees want to be a part of making where they work 'better' not only for themselves but for the organization. Over the past decade IBM has called this 'jamming,' leaving the company with a rich body of intellectual capital with input from parts of the business previously not associated with the decision-making process. Learn how IBM (and now others) use Jam events to connect thousands of employees across their organization to drive lasting business change and in the end, start a movement.