Annual Meeting 2012 - Adventures Beyond The Core

Adventures Beyond The Core
David N. Edwards , Vice President and Chief Technology Officer, Avery Dennison

All successful companies know how to innovate in their core, serving known customers in known geographies with better and lower cost solutions. But step beyond the core and into markets and customers that are new, and most companies struggle. Attendees will gain valuable guidance for moving beyond the core by examining Avery Dennison’s journey and their successes and failures.