Adding Value to the IP Inherent in Core Products by Co-creating in Remote Markets
Peter F. W. Lee, PhD, chief Executive Officer, UniServices Limited
Will Charles, General Manager, Technology Development, UniServices Limited
Through a series of case studies participants will explore:
The concept that innovation is not only good for business but also that innovation is a business.
How to leverage the concept of innovation as a business, in order to derive additional value from the intellectual property integrated or associated with most products.
How to continuously create and customise this additional intellectual value through co-creation in diverse markets.
The relative merits of a range of methods for using the voice of local markets for co-creation and forward integration of new products.