Annual Meeting 2012 - Globalization of Innovation

Globalization of Innovation
Sharon Feng, PhD, Vice President Business Development, Bayer MaterialScience LLC 

The world is an increasingly flat place today. The globalization of innovation is no longer a scenario but a reality. On the other hand, rapid globalization has also brought in new markets and new competition. Innovation has become more vital to maintaining or gaining competitive edge. The dynamics of operating in a global arena offer both plenty of opportunities as well as challenges. Our traditional thinking as well innovation processes are challenged. An organization’s ability to adapt and change becomes the key to success.
This workshop, designed by practitioners for practitioners in global innovation, provides an overview of the global innovation landscape, identifies opportunities and challenges, and highlights best practices.