Annual Meeting 2012- Innovating Globally

Innovating Globally via Open Innovation Partnerships
Ashish Chatterjee, Managing Director, Connect+Develop, Global Business Development, P&G

Innovating for the global consumer would be easier if all the world’s consumers were the same. But they’re not. So how do you deliver globally scalable yet demographically customized innovation? P&G shares lessons from its 10-year Connect+Develop journey, during which they have partnered with global innovators of all dimensions to deliver products & services to meet consumers’ diverse and changing needs via innovative value-creating partnerships.