Gaining Innovation Leadership through Market and User Insights
Russ Martinelli, Senior Program Manager, Intel
Irene Petrick, PhD, Professor of Practice, College of Information Sciences & Technology, Penn State University
Presenters demonstrate the importance of coupling environmental uncertainty with an understanding of end users to create a business model and ecosystem partnerships to deliver breakthrough innovation. Attendees gain a framework that ties environmental scanning, trend spotting, scenario analysis, and problem-finding to get beyond an iterative innovation approach.