Annual Meeting 2012 - Integrating Design & R&D

Integrating Design & R&D

Pamela Henderson, PhD, Chief Executive Officer, NewEdge, Inc
Companies are increasingly looking for ways to bring the value of the design discipline into their R+D and engineering functions. Design, in its many forms, holds the promise of better connecting organizations with its customers, creating more meaningful experiences, and better communicating differentiated attributes and usability. Design also holds implications for sustainability as designers explore new materials, light weighting, and reduced packaging.