Annual Meeting 2012 - New Product Blueprinting at DuPont

New Product Blueprinting at DuPont: New Digital Tools for Global Customer Engagement
Dan Adams, Founder & President, Advanced Industrial Marketing 
Dan Edgar, Emerging Markets Innovation Leader, DuPont 

Get an inside look into DuPont’s 3-year journey to better understand customers’ unarticulated needs in the front-end of innovation. You’ll learn advanced digital qualitative and quantitative interviewing methods DuPont uses to take customer engagement to a new level. And you’ll see how DuPont is using new online training approaches to train global teams in these interviewing methods.