Annual Meeting 2012 - Serial Innovators

Serial Innovators
Bruce A. Vojak, PhD, Associate Dean for Administration in the College of Engineering, Adjunct Professor of Electrical and Computer Engineering and of Industrial and Enterprise Systems Engineering, University of Illinois at Urbana-Champaign
Raymond Price, PhD, William H. Severns Chair of Human Behavior in the College of Engineering and Co-Director of the Illinois Foundry for Innovation in Engineering Education, University of Illinois at Urbana-Champaign

In sharp contrast to the perspective that innovation and new product development can be managed like any other (complex) process of the firm, we instead re-frame the problem by exploring the perspective of those cutting-edge thinkers who repeatedly create and deliver breakthrough innovations and new products in large, mature organizations.