Business Model Innovation at Goodyear
Jim Euchner, VP Global Innovation, Goodyear Tire & Rubber Company
Business model innovation is an increasingly important complement to technological innovation for creating competitive advantage. This presentation provides a working definition of business model innovation, discusses its importance as part of the innovation portfolio, and describes a systematic process for developing and testing new business models. Innovation in the commercial truck tire business at Goodyear is used as a case study.