Annual Meeting 2014 - Sustainability-Driven Innovation

Sustainability-Driven Innovation

ROR Stage: gathering & analyzing data

This ROR seeks to explore how sustainability can be used as a source of innovation success and business growth by IRI members:  •    Carving out new product spaces  •    Creating new superior products or processes •    Successfully entering – even creating – new markets The ROR seeks to determine specific actions that IRI member firms can take to improve effectiveness in leveraging sustainability for innovation success, also to identify typical barriers and how to overcome them.

Team Members: Sam Kogen,Gen3 Partners; Sue Burek, Ingersoll Rand (Mentor); Tawnya Rabuck, Armstrong; Phil Metz, Singing Dog (SME); Larry Schwartz, Intellectual ASSETS, Inc. (SME)