Annual Meeting 2015 - Collective Intimacy & Other Digital Disciplines

Collective Intimacy and Other Digital Disciplines

Joe Weinman, Author, Cloudonomics

Twenty years ago, Michael Treacy and Fred Wiersema wrote " Customer Intimacy and Other Value Disciplines ," a popular Harvard Business Review article that was further detailed in their bestselling book, The Discipline of Market Leaders. However, digital technologies have dramatically evolved in two decades. Joe Weinman explores the themes addressed in his forthcoming book, Digital Disciplines(Wiley CIO, 2015), regarding how the cloud, big data, the Internet of Things enable extreme customer intimacy based on an approach he calls "collective intimacy," as well as the impact of digital on today's processes, products and services, and innovation.