Annual Meeting 2015 - Hack-a-thon: Competing with Startups

One step toward enabling large R&D organizations to compete with the speed and agility of start-ups is to provide a means of evaluating new ideas quickly and effectively. In this two hour session, participants will create a communication template for testing an emerging idea that can be used by big companies. The goal is to walk out the door with the template complete and ready for implementation.