Annual Meeting 2015 -Leveraging Consumer Insight

Keynote: Leveraging Consumer Insight to Keep Brands Growing

Neil Golden, Chief Marketer, C-Suite Leader, GLG Council Member

In an environment where the demand on business leaders for sustainable growth is more significant than ever, understanding and applying both consumer and business insights has never been more important. 

Mr. Golden shares his perspective on leveraging consumer insights to keep brands growing. He'll provide context of broad trends and offer a framework for how he has seen these successfully applied in overall business planning, marketing, and the development of new brand features. Participants will learn select best practices in these areas as well as the processes which helped to fuel them.