Annual Meeting 2016 - Translating S&T Trends to Quantifiable Business Opportunities

Breakout Session

Explore a unique approach that puts equal emphasis on both market- and technology- driven discovery and emphasizes the leadership role of S&T organization in the opportunity discovery and pipeline building. This business creation framework brings together megatrend areas, where a market disruption is occurring and emerging technology trends, which can provide information about potential technological disruptions that may lead to new business opportunities. Attendees learn to systematically convert technology trends into quantifiable opportunities and manage them for investment and adoption.