Brown Bag - The Influence of Collaborative Tools on NPD

Information technology (IT) is the cornerstone of the modern new product development (NPD) process. A new generation of communication and collaboration tools has propagated into nearly all aspects of NPD. Author Tucker Marion discusses the results of a global study of collaborate IT tools used in 443 firms published in the March-April issue of Research-Technology Management.

Join us to better understand how these collaborative tools, such as wikis, cloud-based file sharing, social networking, blogs, and microblogging platforms like Twitter, are being used in NPD and what influence they have on NPD outcomes.