Brown Bag - Lead-User Research for Breakthrough Innovations

Join Ivy Eisenberg, manager of technology planning and open innovation, Pitney Bowes, to discuss “Lead-User Research for Breakthrough Innovation,” published in the January-February 2011 issue of Research-Technology Management.

Learn how the lead-user research method can help companies uncover unmet customer needs and discover the users whose needs and preferences lead the market. Discuss lessons learned with Ms. Eisenberg from her experience with more than 20 lead-user projects.