Brown Bag - Measuring the Effectiveness of R&D

Join Larry Schwartz, Intellectual Assets, Inc., Dan Plummer, Sasol North America, and Alan Fusfeld, The Fusfeld Group, to discuss “Measuring the Effectiveness of R&D,” published in the September-October 2011 issue of Research-Technology Management.

Please take time prior to the call to familiarize yourself with the article and the attached discussion outline. We invite you to browse IRI’s Technology Value Program (TVP) tool created to provide a framework for selecting a small number of appropriate metrics. The TVP is great background material for this discussion.