Brown Bag - Selling Innovation to the C-Suite
Friday October 01, 2010 10:00am
Author Marc H. Myer, Matthews Distinguished University Professor and Robert Shillman professor of Entrepreneurship, NortheasternUniversity,moderates discussion on “Selling Innovation to the C-Suite,” published in the July-August 2010 issue of Research-Technology Management.
See how practices from design firms can arm R&D managers with internal marketing skills to bring innovation to the C-suite.
https://www.pathlms.com/iri-learningcenter/events/401/audio_presentation...