IRI Bestows Distinguished Award for Paper on Design-Oriented New Product Development

Four authors present case study of a customer-leading approach to New Product Development

Chicago, IL, October 26, 2010 - The Industrial Research Institute (IRI) announced yesterday the winners of its prestigious Holland Award during a reception and dinner at its member summit in Chicago, IL. The award, given to those who exemplify originality of new management concepts in articles published in IRI's journal, Research-Technology Management (RTM), went to Seongkeun Jang, Yongki Yoon, Inseong Lee, and Jinwoo Kim. Jang and Yoon were present to accept the award.   Their article, “Design-Oriented New Product Development,” was published in the March-April 2009 edition of RTM, and illustrates successful methods corporations can use to share the design concept among related departments and change engineering-oriented thinking to a market-oriented frame of mind.  The authors outline the Chocolate Phone’s winning strategy through four phases of the development process and contend that design is the most effective means of communicating between company and customer.   “We are very honored to receive this award and hope that more companies will take the LGE approach and keep design at the heart of all products” said Seongkeun Jang, first author of the paper and research fellow at LG Economic Research Institute, Seoul, Korea.   Research-Technology Management, the official journal of IRI, is a bi-monthly, peer-reviewed journal for managers of technology and innovation and has been providing practitioner-oriented articles since 1958.   “The Holland Award recognizes excellence in the field of innovation technology management as indicated by articles published in IRI's journal,” said James Euchner, Editor-in-Chief, RTM.  “RTM strives to publish papers exemplifying the practical usability of research. This paper is a highly deserving example.”     About the Holland Award   The Holland award is named after IRI's founder, Maurice Holland. Selection of the Holland Award recipients is made by the Board of Editors of RTM. The award, established in 1982 to foster excellence in research, is given based on:

  • significance to the field of R&D, technology and innovation management;
  • originality of new management concepts; and
  • excellence in clarity of presentation.

  About the 2010 Holland Award Recipients   Seongkeun Jang is a research fellow at LG Economic Research Institute, Seoul, Korea, where he has worked since 1993. He has written The Golden Rule of R&D Management (Korean edition, 2002), and Ambidextrous R&D Management (Korean edition, 2010).  He holds a B.S. and an M.S. in Business Administration from Seoul National University and received his Ph.D. in Management of Technology from Yonsei University.   YongKi Yoon is a senior manager at LG Electronics, in Seoul. He has published several studies in Industrial Management & Data Systems, Journal of Global Information Management, International Journal of Technology Management, and Research-Technology Management. He received his Ph.D. in technology and strategic management from Yonsei University.   Inseong Lee is an Assistant Professor, School of Business Administration, Kyungil University. He has published or presented papers in the International Journal of Electronic Commerce, International Journal of Human-Computer Interaction, Communications of the ACM, and many other related journals and conferences. He received his Ph.D. in human-computer interaction from Yonsei University.   Jinwoo Kim is a Professor at the School of Business and director of the Human Computer Interaction Lab, at Yonsei University. He received his Ph.D. in human-computer interaction from Carnegie Mellon University.


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About the Industrial Research Institute The Industrial Research Institute represents nearly 200 industrial and service organizations that have a common interest in effective management of technological innovation. IRI member companies invest more than $100 billion annually, nearly half of the nation’s privately funded R&D dollars. Spanning diverse industries and competing globally, IRI member companies employ more than 10 million American workers. Together, they generate more than $2 trillion in annual sales, representing a substantial portion of our nation’s gross domestic product. IRI is the only organization providing the R&D community with insights, solutions and best practices in innovation management developed through collaborative knowledge creation. For more information call 703.647.2580 or visit