IRI Bestows Holland Award for Article on Integrated Business Models

Seven Authors Explored Best Practices in Integrating Strategic Planning Throughout and Across Autonomous Business Units

DENVER, Colo. - (October 15, 2008) - The Industrial Research Institute (IRI) announced yesterday the winners of its prestigious Holland Award during a reception at its member summit in Denver, Colo. The award, given to those who exemplify originality of new management concepts in articles published in IRI's journal, Research-Technology Management (RTM), went to Raymond R. Cosner, E. Jefferson Hynds, Alan R. Fusfeld, Carl V. Loweth, Charles Scouten and Richard Albright.

Their article, “Integrating Roadmapping into Technical Planning,” was published in the November-December 2007 edition of RTM, and outlines the best methods corporations can use to integrate strategic planning throughout their many autonomous business units and how to create synergies across those units. Further, the authors contend that companies that effectively implement a unified plan across all sectors will find managers are able to identify gaps and/or contradictions in the planning process.

“Receiving this prestigious award is truly an honor and represents a standard we strived to attain in presenting this work,” said Raymond R. Cosner of Boeing Integrated Defense Systems and co-recipient of the award. “This research will be revolutionary in the way innovation is leveraged across large companies.”

“The Holland Award is meant to recognize excellence in research as evidenced by articles published in IRI's journal,” said Ed Bernstein, president of IRI. “This year's recipients are highly deserving. This caliber of work is something we see coming out of our internal research groups and published in RTM.”

The Holland award is named after IRI's founder, Maurice Holland. Selection of the Holland Award recipients is made by the Board of Editors of RTM. The award, established in 1982 to foster excellence in research, is given based on:

  • significance to the field of R&D, technology and innovation management;
  • originality of new management concepts; and
  • excellence in clarity of presentation.

Raymond R. Cosner is the director for R&D process in the Advanced Systems Division at Boeing Intergrated Defense Systems in St. Louis, Mo. Since 2002 he has been responsible for technology investment planning and previously led engineering teams in several airplane development programs.

E. Jefferson Hynds is a program manager for the Innovation Enterprise Focus Area at Ingersoll Rand in Davidson, N.C. He creates and implements enterprise-wide processes that make innovation predictable and repeatable.

Carl V. Loweth is a manager in enterprise technology planning at the Deere & Company Moline Technology Innovation Center in Moline, Ill. Loweth is also a member on the board of directors for IRI.

Alan R. Fusfeld is the president, CEO and founder of the Fusfield Group, Inc. in Framingham, Mass. His interests include designing the R&D organization of the future, R&D metrics and portfolios.

Charles Scouten is senior associate of the Fusfield Group, Inc. in Framingham, Mass. He specializes in technology management areas of innovation for growth, using networks as a strategic management tool and also provides consulting services for the process industries.

Richard Albright is founder and principal of The Albright Strategy Group in Morristown, N.J., which works with companies, industry organizations and government to develop roadmaps and strategy.

RTM is a peer-reviewed, bimonthly journal produced by IRI that contains results and information on leading research conducted into innovation strategies by the nation's top companies.

IRI is the nation's leading association of companies and federal laboratories working together to improve their research and development capabilities. It is a unique association that pulls together a diverse assortment of members including Fortune 500 companies and national laboratories. The organization is well known for its Research on Research practice which is an IRI committee that forms groups to examine best practices in research and development. Frequently the findings that come from these groups are published as articles in RTM.


About IRI The Industrial Research Institute is an organization of some 200 industrial and service companies having common interest in effective management of technological innovation. IRI member companies invest over $100 billion annually in R&D, representing more than 70% of the nation's privately funded effort. These companies, spanning diverse industries, compete in the global marketplace and provide jobs for more than 10 million of America's workers. Together they generate some $3 trillion in annual sales, representing one third of our gross domestic product. IRI welcomes the opportunity to discuss its views on the recommendations in this position statement.