"If businesses are not focused on millennials, they are at a competitive disadvantage," says Anne Donovan, human capital transformation leader at PwC. "Organizations that understand how much millennials matter are going to win." The data is rolling in and it paints a clear picture: Millennials will make up almost 50% of the workforce by 2020 as Baby Boomers retire. Whether you believe Millennials are motivated by entirely different things than every generation before them, or that they are simply the "next group of young people," the truth is a few things do differentiate Millennials from older generations.
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