Member Summit 2011 - Culture for Growth and Innovation

Culture for Growth and Innovation
Robert Rosenfeld, Founder & CEO, Idea Connection Systems, Inc. 
Innovation is a ‘risk-prone’ activity and, therefore, a special case for organizations that focus on providing highly reliable, ‘risk-free’ results. Organizations may talk about the need for innovation, but behave in a ‘risk-averse’ way. This makes innovation a challenge for leaders and a much discussed topic. Yet, knowing how to make innovation happen is another subject altogether. We believe that innovation depends critically on culture; establishing an effective culture maximizes the potential for growth and innovation. Organizations need to understand that culture trumps everything!