Member Summit 2011- Using Social Media Analytics

Using Social Media Analytics to Extend and Expand an R&D Culture of Open Innovation
Karl Sanchack, Senior Manager, Innovation, Lockheed Martin
David Pustai, Program Manager - Innovation, Advanced IRAD, & Corporate Open Innovation Lockheed Martin Corporation

How do you lay the foundation for a culture of innovation? Lockheed Martin is transforming its innovation management practice with a focus on three key phases: ideation, investigation, and implementation. Through this framework, the corporation is increasing idea generation with minimum upfront investment in order to swiftly move ideas from concept to completion. Illustrated through a real-world social media analytics project, this presentation will explore open innovation and collaboration from partner, corporate, and business unit perspectives.