Member Summit 2012 - Collaboration Continuum: Report Out

Collaboration Continuum: Research-on-Research Report Out
Natalie Schoch, Director of Knowledge Management, Kellogg Company 
Leonard Huskey, Associate for Corporate Programs, U.S. Army Research Laboratory
Robert McNamee, Assistant Professor & Academic Director, Entrepreneurship, Fox School of Business, Temple University

The project set out to understand the business value of Enterprise 2.0 (E2.0) systems (also known as enterprise social computing and including such tools as social networking, forums, wikis, blogs, and microblogs, among others) in enabling collaboration and innovation. We would then define a set of criteria that would help companies identify their place on the continuum and guidance on how to “move up” the continuum. The project deliverables included qualitative information about “leading edge” companies and empirical studies of member companies which have been reported elsewhere. Share in our experiences and the philosophical shifts we found necessary to understand the value of Enterprise 2.0. Learn about the philosophical shifts and the value we found in participating in this research journey.