Member Summit 2012 - Roadmapping

Raymond R. Cosner, PhD, Director, Technology Strategy Execution, Boeing
Roadmaps are valuable tools in developing integrated plans, identifying and resolving disconnects in those plans, and aligning different groups with the agreed plans across a company. This workshop will discuss different approaches to developing roadmaps showing links between top-level strategy, customer desires, and product/technology development plans. General challenges in roadmapping will be considered, together with issues associated with specific implementation approaches. The workshop will draw from the Research-Technology Management article “Integrating Roadmapping into Technical Planning” (November-December 2007), with updates and additional illustrations.