Weak Ties and Innovation
ROR Stage: Gathering and analyzing data
Weak ties refer to people we don't see frequently, those that we know only through referrals from others, or those that we share some affiliations with but with whom we have not built relationships. Weak ties, in contrast to strong ties, are more likely to offer novel knowledge and thus may be more important to creativity and certain phases of innovation.
This ROR is examining what organizational or social networking factors facilitate the connection of weak ties to drive innovation, particularly ways that trust can be developed quickly. The project team is executing a series of survey-based network and innovation studies. In addition, we will be running a series of workshops looking at trust development in organizations. Trust is a critical element to enabling weak ties to be powerful sources of innovation.
We are currently seeking organizations interested in participating in the survey-based studies, the exploration of trust, or who would like to commit to being a member of the “core team” of the project.
Team Members: Natalie Schoch, Kellogg Company; Len Huskey, US Army Research Laboratory; Catherine Conaghan, Sealed Air; Rob McNamee, Temple University (SME)
Keywords: Innovation, organization/culture, Member Summit 201