Holland Award Address: Business Model Innovation in Practice
Abhijit Ganguly, Manager, Business Model Innovation, Goodyear Tire & Rubber Company
Business model innovation is often the key to capturing value from innovation within corporations. Developing and implementing new business models in practice, however, is difficult and fraught with risk. The 2015 Holland Award paper discusses a systematic approach to developing new business models and identifies concrete steps to reduce the risks associated with them. It draws on literature on elements of the process as well as experience developing and implementing new business models at Goodyear.