Digitalization and R&D: Virtual Experimentation & Simulation
Building on the success of IRI’s first strategic research platform, the IRI2038 Futures Study, we have launched our next ground-breaking study: ‘The Next Industry Revolution: Digitalization and its Implications for R&D Management’. The Virtual Experimentation & Simulation team is one of three examining topics under this theme.
At the Member Summit, the Virtual Experimentation & Simulation team will be discussing their initial survey efforts and literature review. They will focus on the first two of their three research questions:
• What principles should an R&D organization use to determine when to leverage VE&S, especially from a confidence and value perspective?
• What are the best practices and pitfalls in leveraging VE&S for companies?
• What new business capability and/or opportunity could be created in the next 5-10 years when VE&S is combined with other technological advancement?
Keywords: virtual experimentation, simulation, digitalization